Each brand serves a distinct UAE market segment — unified by shared expertise, financial discipline, and 30 years of industry knowledge.
Mirage is the group's most established brand, operating across Dubai with a broad and well-maintained fleet. Built for reliability, it serves business travelers and leisure clients who need a trusted rental partner they can count on.
With deep roots in Dubai's rental market, Mirage represents decades of operational excellence, consistent fleet quality, and customer trust built one interaction at a time.
"Built for reliability — a name Dubai's business community trusts."
"Precision-driven service for clients who expect more."
Silver Arrow serves the discerning segment of the market — clients who expect precision, quality, and a seamless experience from the moment of booking to the moment of return.
The brand is built around a curated fleet and a service standard that elevates the rental experience beyond the transaction — every detail considered, every interaction intentional.
Al Hurr anchors MH Holding's presence in the UAE capital. Abu Dhabi's growing corporate and government market demands a rental partner that is professional, reliable, and deeply embedded in the local business community.
Managed directly by the holding's Managing Partner, Hesham Mohamed, Al Hurr was built to be exactly that — a trusted, capital city brand with the resources of a holding group behind it.
"Abu Dhabi's trusted partner — powered by the resources of a holding group."